Define a purpose and a project you will collect donations for. It may be a long-term campaign when you receive donations for a support of your activities and your mission, as well as a project with a clear target amount and a set out end date. You can easily launch a campaign, set basic parameters and generate a widget (link to a direct donation from your websites). Then you just simply place the widget on your websites and you can start fundraising! Of course, you can also refer to the campaign using either a donate button on your websites, or a link on your blog, in your e-mail marketing, in a newsletter or even in the footer of your regular e-mails. All this with no programming included!